25 Years of Tyrell 

IBC 2025 wrapped up earlier this week, and as I walked the halls of the RAI, I couldn’t help but reflect on how much this industry has evolved—and how Tyrell has evolved with it. This year isn’t just another IBC for us; it marks 25 years of Tyrell. That’s a milestone I’m incredibly proud of, and this show was the perfect backdrop to pause, take stock, and look forward. 

What Stood Out at IBC 2025 

IBC this year felt like a more focused version of the conversations we’ve been having for a while. AI was everywhere—not just as a buzzword, but in practical tools. From automated QC to metadata tagging to speeding up workflows, AI is becoming a core part of production rather than just an add-on. 

Cloud was another dominant topic, but the tone has shifted. We’re not debating if cloud is the future anymore—we’re figuring out how to make it work. Hybrid models, multi-cloud setups, and sustainable workflows are the real conversations now. These aren’t speculative “what if” ideas; they’re real-world problems teams are solving every day. 

For me the highlight of IBC wasn’t a single stand-out announcement or piece of tech—it was the people. There’s no substitute for bumping into a customer you’ve known for years, catching up with a manufacturer face-to-face, or having those impromptu conversations that never happen over Teams. You pick up so much more in person—asking tough questions, getting candid answers, and swapping experiences over a coffee or beer. That human connection is what makes IBC special, and for Tyrell, it’s what makes these events worth every minute. 

25 Years of Change 

That human connection has been at the heart of Tyrell since day one. When we started in 2000, the industry looked very different. Hollywood and broadcasters still held all the keys. Content creation and distribution were tightly controlled, and the workflows were rigid and expensive. Fast forward 25 years and those walls are well and truly gone. We’re creating more content than ever before, for more platforms than we could have imagined back then. 

Tyrell has grown up with that change. Over the years, we’ve had four offices, three brand evolutions, and five websites. We started out supplying equipment—shipping boxes and building systems. But as technology shifted, so did we. Today, we’re proud to be a trusted media technical consultant. We help our customers design, optimise, and manage their entire media pipelines, increasingly cloud-first but always tailored to their needs. 

That ability to adapt—to see what’s next and pivot towards it—has been key to staying relevant for a quarter of a century. 

Milestones That Moved Us Forward 

When I think about the industry moments that shaped our journey, a few really stand out: 

• 2000 – The Internet: Broadband put content distribution on a global scale. 

• 2007 – The iPhone: Content creation and consumption became truly mobile. 

• 2010 – AWS Media Services: Cloud computing became a real option for media workflows. 

• 2013 – H.265: Compression breakthroughs made scalable streaming possible. 

• 2019 – The Streaming Wars: The race for audience attention reshaped content investment. 

Now, in 2025, AI feels like the next milestone. It’s not hype anymore—it’s happening. 

Our Story Continues  

On a personal level, Tyrell has been the perfect outlet for both my technical curiosity and my creative instincts. This industry has given me the chance to build a business that satisfies both—and for that, I’m grateful. 

And of course, none of this would have been possible without the Tyrell team. To all the Tyrell’ers past and present: thank you. You’ve made this journey not only possible, but enjoyable. 

For Tyrell, IBC 2025 wasn’t just another show—it was a marker of how far we’ve come, and a chance to reconnect with the community that’s been part of our story. The challenges ahead—scalability, security, and sustainability—are real, but so are the opportunities. 

As Tyrell enters its next chapter, our mission is simple: to keep guiding and supporting media organisations as they navigate an ever-changing landscape. That means staying curious, creative, and above all, committed to helping our customers succeed. 

Here’s to 25 years of Tyrell—and to what comes next. 

Bryan Malone