by Tyrell Team | Sep 22, 2025 | Cloud, News, Storage
EditShare Expands Ultimate Platform with New AI & NVMe Servers
At IBC2024, EditShare surprised the market with a new generation of shared storage servers. This year, they’ve expanded and matured that product line with exciting new releases including:
New Ultimate Servers
FLOW AI Engine
- Next-generation multimodal FLOW AI engine, designed to transform how media assets are indexed, enriched, and discoverable. Available as an on-premise appliance.
- Available from £37,950/€45,000
- Tyrell’a Take: Sadly it’s not shipping yet, but it’s fast, smart and will be offered under a flexible ‘all you can eat’ model — one simple expenditure unlocks unlimited usage with no per-use costs or hidden fees.
EFS Ultimate NVMe Fury – 24 Drive
- Use Case: Engineered for high-end 8K finishing and file-per-frame workflows.
- Delivers over 22GB/s aggregate reads or 10GB/s aggregate writes per node.
- Available from 192TB to 1.5PBs. Priced from: £97,000/€114,625 to £700,000/€827,275.
- Tyrell’s Take: Thanks to major improvements in the EFS native drivers, EditShare has pushed the limits of what’s possible from a single 100 Gigabit attached workstation — achieving nearly 10GB/sec playback in DaVinci Resolve on Windows at 8kp50/16-bit. These workflows were previously only possible on expensive, complex SANs!
EFS Ultimate NVMe Envy – 8 Drive
- Use Case: Cost effective entry for high-end finishing.
- Delivers 14GB/s read-only and 4GB/s write per node.
- Available from 32TB to 128TBs. Priced from: £33,100/€39,125 to £73,150/€86,450.
- Tyrell’s Take: A cost effective NVMe solution in a compact 2RU form factor. This makes it as affordable as possible to harness the power and bandwidth of NVMe, while still delivering EditShare’s blazing performance.
EFS Hybrid Pulse – NVMe and HDD Server
- Use Case: Flexible performance for finishing workflows.
- Delivers 14GB/s read-only and 4GB/s write per node.
- Available from 16TB NVME/192TB HDD to 128TB NVME/192TB HDD. Priced from: £42,350/€50,050 to £92,400/€109,200.
- Tyrell’s Take: It’s the best of both worlds. You get NVMe acceleration where needed, without the scale (or cost) of the Fury or Envy, combined with HDD value and capacity in one chassis.
Ready to see how EditShare can power your workflows? Get in touch with the Tyrell team today to schedule a demo or learn more.
Email: sales@tyrellcct.com
Tel: +353 (1) 888 1118 or +44 (0) 207 148 6201
by Tyrell Team | Sep 17, 2025 | AI, Blog, Cloud, News
25 Years of Tyrell
IBC 2025 wrapped up earlier this week, and as I walked the halls of the RAI, I couldn’t help but reflect on how much this industry has evolved—and how Tyrell has evolved with it. This year isn’t just another IBC for us; it marks 25 years of Tyrell. That’s a milestone I’m incredibly proud of, and this show was the perfect backdrop to pause, take stock, and look forward.
What Stood Out at IBC 2025
IBC this year felt like a more focused version of the conversations we’ve been having for a while. AI was everywhere—not just as a buzzword, but in practical tools. From automated QC to metadata tagging to speeding up workflows, AI is becoming a core part of production rather than just an add-on.
Cloud was another dominant topic, but the tone has shifted. We’re not debating if cloud is the future anymore—we’re figuring out how to make it work. Hybrid models, multi-cloud setups, and sustainable workflows are the real conversations now. These aren’t speculative “what if” ideas; they’re real-world problems teams are solving every day.
For me the highlight of IBC wasn’t a single stand-out announcement or piece of tech—it was the people. There’s no substitute for bumping into a customer you’ve known for years, catching up with a manufacturer face-to-face, or having those impromptu conversations that never happen over Teams. You pick up so much more in person—asking tough questions, getting candid answers, and swapping experiences over a coffee or beer. That human connection is what makes IBC special, and for Tyrell, it’s what makes these events worth every minute.
25 Years of Change
That human connection has been at the heart of Tyrell since day one. When we started in 2000, the industry looked very different. Hollywood and broadcasters still held all the keys. Content creation and distribution were tightly controlled, and the workflows were rigid and expensive. Fast forward 25 years and those walls are well and truly gone. We’re creating more content than ever before, for more platforms than we could have imagined back then.
Tyrell has grown up with that change. Over the years, we’ve had four offices, three brand evolutions, and five websites. We started out supplying equipment—shipping boxes and building systems. But as technology shifted, so did we. Today, we’re proud to be a trusted media technical consultant. We help our customers design, optimise, and manage their entire media pipelines, increasingly cloud-first but always tailored to their needs.
That ability to adapt—to see what’s next and pivot towards it—has been key to staying relevant for a quarter of a century.
Milestones That Moved Us Forward
When I think about the industry moments that shaped our journey, a few really stand out:
- 2000 – The Internet: Broadband put content distribution on a global scale.
- 2007 – The iPhone: Content creation and consumption became truly mobile.
- 2010 – AWS Media Services: Cloud computing became a real option for media workflows.
- 2013 – H.265: Compression breakthroughs made scalable streaming possible.
- 2019 – The Streaming Wars: The race for audience attention reshaped content investment.
Now, in 2025, AI feels like the next milestone. It’s not hype anymore—it’s happening.
Our Story Continues
On a personal level, Tyrell has been the perfect outlet for both my technical curiosity and my creative instincts. This industry has given me the chance to build a business that satisfies both—and for that, I’m grateful.
And of course, none of this would have been possible without the Tyrell team. To all the Tyrell’ers past and present: thank you. You’ve made this journey not only possible, but enjoyable.
For Tyrell, IBC 2025 wasn’t just another show—it was a marker of how far we’ve come, and a chance to reconnect with the community that’s been part of our story. The challenges ahead—scalability, security, and sustainability—are real, but so are the opportunities.
As Tyrell enters its next chapter, our mission is simple: to keep guiding and supporting media organisations as they navigate an ever-changing landscape. That means staying curious, creative, and above all, committed to helping our customers succeed.
Here’s to 25 years of Tyrell—and to what comes next.
Bryan Malone
by Tyrell Team | Sep 17, 2025 | Cloud, News
Tyrell Cloud Expands Capabilities with ConnectStream and Intelligent Sensing
Tyrell Cloud continues to expand its capabilities with two powerful updates: ConnectStream, enabling seamless, low-latency SRT streaming directly from the cloud, and Workstation Intelligent Sensing Technology, providing real-time visibility into workstation usage to prevent interruptions during active editing sessions.
ConnectStream: SRT Streaming from Tyrell Cloud
It’s now possible to stream SRT directly out of Tyrell Cloud. With Tyrell Cloud ConnectStream, users can quickly deploy a dedicated SRT-capable stream channel with up to two endpoints (expandable as needed). This enables any Tyrell Cloud Workstation to deliver an SRT output stream to two independent SRT decoding applications or hardware decoders.
For example, editors can stream their Adobe Premiere Pro timeline output directly to an on-premise physical video monitor. By leveraging the SRT protocol, ConnectStream overcomes unpredictable internet delays, packet jitter, and latency with adjustable, user-defined latency buffers. Like other Tyrell Cloud services, ConnectStream SRT channels can be fully scheduled for flexible operation.
Workstation Intelligent Sensing Technology
Tyrell Cloud Control now provides real-time visibility into workstation status. When a workstation is in use, it is marked as being in an Active Session, allowing administrators to see a clear overview of deployed resources.
The key benefit of this Intelligent Sensing Technology is that Tyrell Cloud’s scheduling system will not shut down a workstation that is actively in use, ensuring uninterrupted workflows and preventing accidental shutdowns during active editing sessions.
Discover the full potential of Tyrell Cloud. Contact the Tyrell team today to schedule a demo or learn more.
Email: sales@tyrellcct.com
Tel: +353 (1) 888 1118 or +44 (0) 207 148 6201
by Tyrell Team | Sep 17, 2025 | Cloud, News
swXtch.io Showcases Latest Innovations at IBC 2025
At IBC 2025, swXtch.io showcased a suite of new software solutions designed to simplify broadcast networking, enhance performance, and bring multicast to both on-prem and cloud workflows.
Why Multicast Matters
Multicast remains a cornerstone of broadcast workflows—powering live video delivery, contribution feeds, and real-time collaboration.Multicast is actively avoided by network designers due to the complexity of management and in the cloud, multicast is just not supported. Or at least this is what any network or cloud engineer will tell you. swXtch.io enables multicast network traffic on networks that were never designed to support it.
Broadcasters have relied on workarounds such as unicast replication, CDN fan-out, or custom overlays. While effective in some scenarios, these methods consume huge amounts of bandwidth, introduce latency, and add reliability risks and operational overhead.
swXtch.io’s software-first approach changes this. By building high-performance network layers in software, swXtch.io makes advanced features like multicast accessible—without requiring broadcasters to overhaul their existing infrastructure.
groundSwXtch
The latest release of groundSwXtch extends this software-defined innovation to on-premise environments. Delivered as a software-only solution, groundSwXtch creates a virtual high-performance network on top of physical infrastructure.
With groundSwXtch, customers can:
- Transport multicast, unicast, SRT, and RIST across facilities or between sites
- Enable high availability multipath flows (ST 2022-7) for redundancy
- Add optional lossless tunnelling to the cloud
This means broadcasters can unlock critical capabilities like multicast in hybrid workflows—without changing the underlying systems they rely on every day.
SRTx
swXtch.io also launched SRTx, a next generation SRT Gateway set to replace existing solutions in the market. SRTx can distribute (fan out) SRT streams to any available listener either on-premise or in the cloud. What sets it apart is its flexibility: inputs can be SRT, unicast, multicast, or RIST.
By combining multi-protocol support with swXtch.io’s proven cloudSwXtch technology, SRTx provides broadcasters with a powerful, future-proof gateway for contribution and distribution workflows.
cloudSwXtch
The original swXtch.io product, cloudSwXtch, continues to evolve. New updates include:
- A flexible per-flow licensing model, in addition to annual subscriptions
- Integration with Bridge Technologies’ VB220 IP probing software, enabling monitoring of up to 260 IP multicasts with features such as performance timelines, thumbnails, SCTE marker detection, and QoS reporting .
These enhancements give customers greater control over deployment costs while adding deep observability across both cloud and on-prem networks.
AI Enhancements
At IBC 2025, swXtch.io also introduced AI-powered network management tools. Using LLM-driven prompts, users can configure, monitor, and report on complex broadcast networks with greater efficiency. These AI tools reduce the manual effort typically required for configuration, while providing clear, actionable insights into network performance.
This blend of software-defined networking, flexible licensing, advanced monitoring, and AI-driven automation positions swXtch.io as a leader in solving broadcast networking challenges across hybrid and cloud environments.
Want to learn more about how swXtch.io’s latest innovations can benefit your workflow? Contact the Tyrell team today
by Tyrell Team | Sep 17, 2025 | Blog, Cloud, News, Storage
Storj Sets New Standard for Media Storage and Compute at IBC 2025
Storj’s presence at IBC 2025 saw three major announcements, setting the company firmly on course to become one of the most disruptive forces in the media market.
Storj’s distributed storage platform is already reshaping cloud economics with its dramatically lower costs, greener credentials, and transparent pricing compared to traditional public cloud providers. At this year’s IBC, Storj (pronounced Store-J) introduced four new storage tiers, each designed to meet specific workflow requirements with no hidden API or file costs and generous included egress:
Global Collaboration
For teams needing high-speed performance, built-in resilience, and low-latency access anywhere in the world.
Price: $15, €14, £12 per TB, per month (PAYG model)
Egress: Includes 1x your storage commit (e.g. 1TB stored = 1TB egress/month FoC)
Hidden Costs: None — no API or file access fees
Equivalent To: AWS S3 Standard with two regions of replication
Regional Workflows – Tyrell Exclusive
For users requiring data residency and compliance, with SOC2 Type 2 certification.
Price: $10, €9, £8 per TB, per month (annual commit model)
Egress: Includes 1x your storage commit per month
Hidden Costs: None — no API or file access fees
Equivalent To: AWS S3 Standard with one region
Active Archive
For near-term retention that keeps archive data readily accessible for ongoing productions without paying for peak performance.
Price: $6, €6, £5 per TB, per month (PAYG model)
Egress: Charged at $0.02, €0.01, £0.01 per GB per month
Hidden Costs: None — no API or file access fees
Equivalent To: AWS S3 Infrequent Access, or Wasabi Hot Tier (90-day min retention), with two regions of replication
RCS Backup – Tyrell Exclusive
For long-term archive, discounted through pre-purchased storage for secondary or long-term requirements.
Price:$5, €5, £4 per TB, per year (annual commit model)
Egress: Includes 1x your storage commit per month
Hidden Costs: None — no API or file access fees
Equivalent To: AWS S3 Glacier Instant Access, or Wasabi Hot Tier (90-day min retention)
Object Mount
Storj announced the acquisition of Object Mount at IBC 2024, and this year it returned to IBC 2025 with two vital new features for production workflows. But first — what is Object Mount?
Edit, Conform, Master…
Object storage, whether cloud or on-prem, was not originally designed for editing. Over the past few IBCs, several solutions have emerged to make object storage suitable for production workflows. Object Mount stands out by enabling real-time editing across all object storage types — whether on-premise Object Matrix or cloud platforms like AWS S3, Microsoft Azure, and Storj’s distributed network. Collaborators can share credentials, allowing direct editing no matter where the files reside.
Unlike other solutions, Object Mount does not wrap, shard, or alter files. It presents the storage as a standard file system to your workstation, allowing your favorite NLE to work directly with the file while keeping it accessible to other workflows.
What’s new for IBC 2025?
Network-Based Cache – You can now designate a network volume to store streamed cache. Any file cached for instant access becomes available to all users on the network.
File Pinning – You can identify which files to pin to a local or network cache volume. Normally, Object Mount’s cache operates on a first-in, first-out basis, but pinned files remain persistent and are not cleared when newer files arrive.
These updates make Object Mount an even more powerful and flexible tool for collaborative, production-ready workflows.
Virtual Compute
Finally, Storj announced plans for virtual CPU and GPU compute on its distributed network. For Tyrell, this is particularly exciting: it will enable cheaper compute than AWS, with zero egress fees and ultra-low latency access to Storj storage. This development extends Storj’s vision beyond storage into high-performance compute, opening new possibilities for media workflows.
Discover how Storj’s solutions can transform your workflows — contact the Tyrell team today for a demo or more information.
Email: sales@tyrellcct.com
Tel: +353 (1) 888 1118 or +44 (0) 207 148 6201
by Tyrell | Nov 11, 2024 | Cloud, News, Storage
Tyrell and Storj Advance the Media & Broadcast Entertainment Tech Stack, Producing Results with Distributed Cloud Innovation
Atlanta, GA, November 11, 2024 — Today Storj and Tyrell announce a growing partnership taking media and entertainment to new heights through the distributed cloud. Tyrell’s commitment is to make media simple. They are a global technology distributor delivering leading solutions for broadcast, television production and live performance. Their focus is not just as a supplier, but as a partner in producing results and supporting future success.
Customers in the UK and Ireland rely on Tyrell to deliver the best solutions to ever-changing needs from streaming, encoding and file transfers to graphics, VFX and OTT video workflow services. “Storj is proud to collaborate with Tyrell to deliver transformative solutions for production, post-production, broadcast and more. The best testament to this is the enthusiasm of Tyrell’s customers for what Storj delivers in efficiency, performance and global workflows that are unprecedented in ease of use and transfer speed,” said Colby Winegar, CEO, Storj.
“Storj has broken the mould in cloud services. It’s rare that a technology comes along that allows you to see things differently, and that’s exactly what Storj has done. The workflow options that are now possible because of the Storj architecture, are resulting in a real shift in how media post-production can happen. Making the world smaller and greener- we’re thrilled to be part of the Storj story,” said Dan Muchmore, Sales & Marketing Director, Tyrell.
He added, “Storj offers substantial cost savings compared to major cloud providers like AWS and Microsoft Azure, making it perfect for workflows where collaborators are located around the world. Unlike traditional providers, with Storj there’s no regional lock-in. Once files are distributed, they’re instantly accessible worldwide and users can access them from their desktops as files.”
Together Tyrell and Storj are advancing distributed cloud solutions to accelerate the future of the media and entertainment industry. Storj increases the value of existing media workflow investments, making them faster, more global and more sustainable by leveraging spare storage space and GPUs available around the world, and bringing high-performance storage and compute to the edge to be accessed anywhere, anytime. Storj also helps businesses reduce the carbon footprint of storing and distributing data more efficiently.
Storj has built the largest DePIN (Decentralized Physical Infrastructure) platform in the world. It is rapidly expanding due to strategic partnerships with forward-thinking companies like Tyrell.
About Storj
Storj is redefining the cloud to advance the future of data—sustainably and economically. Storj leverages the vast global supply of spare resources to deliver services with better security, durability and performance. Experience up to 90% lower costs and carbon reduction with Storj.
About Tyrell
For 24 years Tyrell has been providing video, audio, graphics and storage solutions to the Irish and UK broadcast, post, production, corporate and education markets. In this time, we have become the leading provider of technology and service solutions both on-premise and in the cloud. Tyrell has an excellent understanding of the fast pace and unique pressures facing the media and entertainment industry; developing solutions for complex workflows. Allowing our clients to concentrate on the creative process and business development. From our two locations we offer a comprehensive range of professional services from consultancy to system design and integration, technical support and maintenance.
To learn more about Storj and how it can benefit your media production workflow contact our team of experts: sales@tyrellcct.com or call 0207 148 6201 or +353 (1) 888 1118.
