by Tyrell Team | Sep 17, 2025 | AI, Blog, Cloud, News
25 Years of Tyrell
IBC 2025 wrapped up earlier this week, and as I walked the halls of the RAI, I couldn’t help but reflect on how much this industry has evolved—and how Tyrell has evolved with it. This year isn’t just another IBC for us; it marks 25 years of Tyrell. That’s a milestone I’m incredibly proud of, and this show was the perfect backdrop to pause, take stock, and look forward.
What Stood Out at IBC 2025
IBC this year felt like a more focused version of the conversations we’ve been having for a while. AI was everywhere—not just as a buzzword, but in practical tools. From automated QC to metadata tagging to speeding up workflows, AI is becoming a core part of production rather than just an add-on.
Cloud was another dominant topic, but the tone has shifted. We’re not debating if cloud is the future anymore—we’re figuring out how to make it work. Hybrid models, multi-cloud setups, and sustainable workflows are the real conversations now. These aren’t speculative “what if” ideas; they’re real-world problems teams are solving every day.
For me the highlight of IBC wasn’t a single stand-out announcement or piece of tech—it was the people. There’s no substitute for bumping into a customer you’ve known for years, catching up with a manufacturer face-to-face, or having those impromptu conversations that never happen over Teams. You pick up so much more in person—asking tough questions, getting candid answers, and swapping experiences over a coffee or beer. That human connection is what makes IBC special, and for Tyrell, it’s what makes these events worth every minute.
25 Years of Change
That human connection has been at the heart of Tyrell since day one. When we started in 2000, the industry looked very different. Hollywood and broadcasters still held all the keys. Content creation and distribution were tightly controlled, and the workflows were rigid and expensive. Fast forward 25 years and those walls are well and truly gone. We’re creating more content than ever before, for more platforms than we could have imagined back then.
Tyrell has grown up with that change. Over the years, we’ve had four offices, three brand evolutions, and five websites. We started out supplying equipment—shipping boxes and building systems. But as technology shifted, so did we. Today, we’re proud to be a trusted media technical consultant. We help our customers design, optimise, and manage their entire media pipelines, increasingly cloud-first but always tailored to their needs.
That ability to adapt—to see what’s next and pivot towards it—has been key to staying relevant for a quarter of a century.
Milestones That Moved Us Forward
When I think about the industry moments that shaped our journey, a few really stand out:
- 2000 – The Internet: Broadband put content distribution on a global scale.
- 2007 – The iPhone: Content creation and consumption became truly mobile.
- 2010 – AWS Media Services: Cloud computing became a real option for media workflows.
- 2013 – H.265: Compression breakthroughs made scalable streaming possible.
- 2019 – The Streaming Wars: The race for audience attention reshaped content investment.
Now, in 2025, AI feels like the next milestone. It’s not hype anymore—it’s happening.
Our Story Continues
On a personal level, Tyrell has been the perfect outlet for both my technical curiosity and my creative instincts. This industry has given me the chance to build a business that satisfies both—and for that, I’m grateful.
And of course, none of this would have been possible without the Tyrell team. To all the Tyrell’ers past and present: thank you. You’ve made this journey not only possible, but enjoyable.
For Tyrell, IBC 2025 wasn’t just another show—it was a marker of how far we’ve come, and a chance to reconnect with the community that’s been part of our story. The challenges ahead—scalability, security, and sustainability—are real, but so are the opportunities.
As Tyrell enters its next chapter, our mission is simple: to keep guiding and supporting media organisations as they navigate an ever-changing landscape. That means staying curious, creative, and above all, committed to helping our customers succeed.
Here’s to 25 years of Tyrell—and to what comes next.
Bryan Malone
by Tyrell Team | Sep 17, 2025 | Cloud, News
Tyrell Cloud Expands Capabilities with ConnectStream and Intelligent Sensing
Tyrell Cloud continues to expand its capabilities with two powerful updates: ConnectStream, enabling seamless, low-latency SRT streaming directly from the cloud, and Workstation Intelligent Sensing Technology, providing real-time visibility into workstation usage to prevent interruptions during active editing sessions.
ConnectStream: SRT Streaming from Tyrell Cloud
It’s now possible to stream SRT directly out of Tyrell Cloud. With Tyrell Cloud ConnectStream, users can quickly deploy a dedicated SRT-capable stream channel with up to two endpoints (expandable as needed). This enables any Tyrell Cloud Workstation to deliver an SRT output stream to two independent SRT decoding applications or hardware decoders.
For example, editors can stream their Adobe Premiere Pro timeline output directly to an on-premise physical video monitor. By leveraging the SRT protocol, ConnectStream overcomes unpredictable internet delays, packet jitter, and latency with adjustable, user-defined latency buffers. Like other Tyrell Cloud services, ConnectStream SRT channels can be fully scheduled for flexible operation.
Workstation Intelligent Sensing Technology
Tyrell Cloud Control now provides real-time visibility into workstation status. When a workstation is in use, it is marked as being in an Active Session, allowing administrators to see a clear overview of deployed resources.
The key benefit of this Intelligent Sensing Technology is that Tyrell Cloud’s scheduling system will not shut down a workstation that is actively in use, ensuring uninterrupted workflows and preventing accidental shutdowns during active editing sessions.
Discover the full potential of Tyrell Cloud. Contact the Tyrell team today to schedule a demo or learn more.
Email: sales@tyrellcct.com
Tel: +353 (1) 888 1118 or +44 (0) 207 148 6201
by Tyrell Team | Sep 17, 2025 | Cloud, News
swXtch.io Showcases Latest Innovations at IBC 2025
At IBC 2025, swXtch.io showcased a suite of new software solutions designed to simplify broadcast networking, enhance performance, and bring multicast to both on-prem and cloud workflows.
Why Multicast Matters
Multicast remains a cornerstone of broadcast workflows—powering live video delivery, contribution feeds, and real-time collaboration.Multicast is actively avoided by network designers due to the complexity of management and in the cloud, multicast is just not supported. Or at least this is what any network or cloud engineer will tell you. swXtch.io enables multicast network traffic on networks that were never designed to support it.
Broadcasters have relied on workarounds such as unicast replication, CDN fan-out, or custom overlays. While effective in some scenarios, these methods consume huge amounts of bandwidth, introduce latency, and add reliability risks and operational overhead.
swXtch.io’s software-first approach changes this. By building high-performance network layers in software, swXtch.io makes advanced features like multicast accessible—without requiring broadcasters to overhaul their existing infrastructure.
groundSwXtch
The latest release of groundSwXtch extends this software-defined innovation to on-premise environments. Delivered as a software-only solution, groundSwXtch creates a virtual high-performance network on top of physical infrastructure.
With groundSwXtch, customers can:
- Transport multicast, unicast, SRT, and RIST across facilities or between sites
- Enable high availability multipath flows (ST 2022-7) for redundancy
- Add optional lossless tunnelling to the cloud
This means broadcasters can unlock critical capabilities like multicast in hybrid workflows—without changing the underlying systems they rely on every day.
SRTx
swXtch.io also launched SRTx, a next generation SRT Gateway set to replace existing solutions in the market. SRTx can distribute (fan out) SRT streams to any available listener either on-premise or in the cloud. What sets it apart is its flexibility: inputs can be SRT, unicast, multicast, or RIST.
By combining multi-protocol support with swXtch.io’s proven cloudSwXtch technology, SRTx provides broadcasters with a powerful, future-proof gateway for contribution and distribution workflows.
cloudSwXtch
The original swXtch.io product, cloudSwXtch, continues to evolve. New updates include:
- A flexible per-flow licensing model, in addition to annual subscriptions
- Integration with Bridge Technologies’ VB220 IP probing software, enabling monitoring of up to 260 IP multicasts with features such as performance timelines, thumbnails, SCTE marker detection, and QoS reporting .
These enhancements give customers greater control over deployment costs while adding deep observability across both cloud and on-prem networks.
AI Enhancements
At IBC 2025, swXtch.io also introduced AI-powered network management tools. Using LLM-driven prompts, users can configure, monitor, and report on complex broadcast networks with greater efficiency. These AI tools reduce the manual effort typically required for configuration, while providing clear, actionable insights into network performance.
This blend of software-defined networking, flexible licensing, advanced monitoring, and AI-driven automation positions swXtch.io as a leader in solving broadcast networking challenges across hybrid and cloud environments.
Want to learn more about how swXtch.io’s latest innovations can benefit your workflow? Contact the Tyrell team today
by Tyrell Team | Sep 17, 2025 | Blog, Cloud, News, Storage
Storj Sets New Standard for Media Storage and Compute at IBC 2025
Storj’s presence at IBC 2025 saw three major announcements, setting the company firmly on course to become one of the most disruptive forces in the media market.
Storj’s distributed storage platform is already reshaping cloud economics with its dramatically lower costs, greener credentials, and transparent pricing compared to traditional public cloud providers. At this year’s IBC, Storj (pronounced Store-J) introduced four new storage tiers, each designed to meet specific workflow requirements with no hidden API or file costs and generous included egress:
Global Collaboration
For teams needing high-speed performance, built-in resilience, and low-latency access anywhere in the world.
Price: $15, €14, £12 per TB, per month (PAYG model)
Egress: Includes 1x your storage commit (e.g. 1TB stored = 1TB egress/month FoC)
Hidden Costs: None — no API or file access fees
Equivalent To: AWS S3 Standard with two regions of replication
Regional Workflows – Tyrell Exclusive
For users requiring data residency and compliance, with SOC2 Type 2 certification.
Price: $10, €9, £8 per TB, per month (annual commit model)
Egress: Includes 1x your storage commit per month
Hidden Costs: None — no API or file access fees
Equivalent To: AWS S3 Standard with one region
Active Archive
For near-term retention that keeps archive data readily accessible for ongoing productions without paying for peak performance.
Price: $6, €6, £5 per TB, per month (PAYG model)
Egress: Charged at $0.02, €0.01, £0.01 per GB per month
Hidden Costs: None — no API or file access fees
Equivalent To: AWS S3 Infrequent Access, or Wasabi Hot Tier (90-day min retention), with two regions of replication
RCS Backup – Tyrell Exclusive
For long-term archive, discounted through pre-purchased storage for secondary or long-term requirements.
Price:$5, €5, £4 per TB, per year (annual commit model)
Egress: Includes 1x your storage commit per month
Hidden Costs: None — no API or file access fees
Equivalent To: AWS S3 Glacier Instant Access, or Wasabi Hot Tier (90-day min retention)
Object Mount
Storj announced the acquisition of Object Mount at IBC 2024, and this year it returned to IBC 2025 with two vital new features for production workflows. But first — what is Object Mount?
Edit, Conform, Master…
Object storage, whether cloud or on-prem, was not originally designed for editing. Over the past few IBCs, several solutions have emerged to make object storage suitable for production workflows. Object Mount stands out by enabling real-time editing across all object storage types — whether on-premise Object Matrix or cloud platforms like AWS S3, Microsoft Azure, and Storj’s distributed network. Collaborators can share credentials, allowing direct editing no matter where the files reside.
Unlike other solutions, Object Mount does not wrap, shard, or alter files. It presents the storage as a standard file system to your workstation, allowing your favorite NLE to work directly with the file while keeping it accessible to other workflows.
What’s new for IBC 2025?
Network-Based Cache – You can now designate a network volume to store streamed cache. Any file cached for instant access becomes available to all users on the network.
File Pinning – You can identify which files to pin to a local or network cache volume. Normally, Object Mount’s cache operates on a first-in, first-out basis, but pinned files remain persistent and are not cleared when newer files arrive.
These updates make Object Mount an even more powerful and flexible tool for collaborative, production-ready workflows.
Virtual Compute
Finally, Storj announced plans for virtual CPU and GPU compute on its distributed network. For Tyrell, this is particularly exciting: it will enable cheaper compute than AWS, with zero egress fees and ultra-low latency access to Storj storage. This development extends Storj’s vision beyond storage into high-performance compute, opening new possibilities for media workflows.
Discover how Storj’s solutions can transform your workflows — contact the Tyrell team today for a demo or more information.
Email: sales@tyrellcct.com
Tel: +353 (1) 888 1118 or +44 (0) 207 148 6201
by Tyrell | Jun 18, 2025 | Blog, tyrell's take
It’s been a little while since we’ve done a deeper dive blog focusing on our partner EditShare, which is perhaps unfair considering the updates and product releases they have put out over the last 9 months or so. We want to dig into the new Ultimate line of hardware and the startling value proposition it makes, as well as the significant updates in EditShare’s Flow software released in the last weeks with version 25.1.
EditShare EFS Ultimate Servers – Good, Fast and Cheap?
Online and nearline storage is the bedrock of post production facilities, it doesn’t have to be flashy (unless you’re dealing with DPX files) and novel features are very rarely going to sway a purchasing decision. What does make a storage platform appeal is where it plots on the venn diagram of performance, reliability and price.
The received wisdom here is that you can’t have all 3. I can buy a COTS NAS and have a perfectly good system that’s cheap and reliable but not fast, fine for nearline. If I load up that COTS NAS box with NVMe drives, as many people have, I have fast and cheap but a support desk that is not used to media workflow or the performance and reliability that comes with a media-centric filesystem. I could opt for a reliable and fast system from a media specific manufacturer and pay a reassuringly expensive bill for speed and reliability
Since the release of EditShare’s EFS filesystem in 2014 EditShare has been well in the camp of systems you can consider very reliable and performant. On price their storage hardware has always tracked consistently with the market competition, with a consensus in the industry that you must pay for the speed and reliability that you need to underpin your business.
Now with the release of the Ultimate range of storage appliances, which are being offered alongside their enterprise range based on HPE hardware, EditShare are significantly reducing the cost of entry to running an EFS filesystem.
The cost reduction does not carry a tax on performance or flexibility; Ultimate replicates the range of capacity and form factor variants and bandwidth metrics are a slight improvement on the HPE models.
EditShare Ultimate EFS
For Ultimate, the underlying hardware changes from HPe to an OEM hardware platform. EditShare are reluctant to talk about who the OEM is, but it doesn’t take a keen eye to note the similarity to the last pre-HP models and we’re sure they will be as robust as that venerable range was. Where you do make a sacrifice is in the loss of the HPE worldwide support infrastructure, but with a significant UK base and well-established engineering knowledge both in EditShare UK and partners like Tyrell, that’s not going to change the user experience for 90% of users.
Most startling though is price and this is the piece that boots the EFS ultimate range close to the intersection of our venn diagram. Taking a typical entry level system of a single 96TB server, the Ultimate range represents 40% savings on the HPe hardware EFS alternative. The Ultimate series represents a game changing price point.
EditShare release EFS 25.1 – The extra value
As we mentioned, before the bombshell of the Ultimate series, EditShare EFS platforms tracked closely in price to competitive systems. Where EditShare has had a very successful edge in the market is on the software ‘value add’ represented by the FLOW suite of production and media asset management tools that comes bundled in with their storage hardware.
Most readers will be aware of FLOW at some level, so we’ll stop short of a full ‘what is FLOW’ section. However, with the release of version 25.1 bringing in the new unified interface of ‘EditShare One’, alongside remote workflows via Swift Link it’s clear that the whole FLOW and EFS ecosystem is becoming increasingly coherent and powerful. The applications for FLOW and EFS are wide ranging and it’s unlikely that any user would find themselves utilising the whole suite, equally there will be very few facilities out there that don’t have a use case for at least one of its features, so it’s worth a quick review;
Proxy viewing and logging via Organize.
View and play back media directly within the interface. Add or update metadata for better asset tracking and searchability. Customise panels and views to match specific workflows (e.g., logging vs. managing).
- Updates with 25.1 – New flexible layouts in the Organize module make media navigation easier than ever. Users can customise their workspace, drag multiple assets with ease, and benefit from the new Manage Viewpoint, giving simultaneous visibility into media spaces and projects. Enhanced search tools and smarter navigation features eliminate unnecessary clicks and duplicated searches.
EFS filesystem (Remote workflows with EFS Swift Link)
Swift Link is a new set of features including VPN, file system updates and a bandwidth monitoring algorithm that, together allow remote users to securely connect and work on proxy/offline material as if they were on premise. Updates to the EFS filesystem have also improved on-premise throughput at higher bandwidths and better management of small file workflows.
- Updates with 25.1 – The EditShare OS has been optimised for better hardware support, increased throughput, and improved hybrid environment compatibility, all unsurprising now that EFS sits across 2 hardware variants. A new installer speeds up system reimages, while the clean UI keeps everything sleek and intuitive.
Automated ingest, transcode and processing with FLOW Automation.
FLOW automation is a node-based workflow management tool that is perfect for taking repetitive tasks such as metadata tagging (AI or manual), transcoding camera rushes or indeed anything that can be governed by a logical flow.
- Updates with 25.1 – Users can now trigger workflows directly from EditShare One. You can scan assets, launch automations, and manage templates — all from a simplified, centralised interface. Batch uploads now support advanced metadata tagging and even proxy generation on the fly, while real-time upload tracking keeps your team in sync.
File auditing and compliance with Guardian (RAM upgrade needed for this one)
Data auditing and compliance is key to meeting MPA requirements adopted by our favourite OTT platforms. EditShare Guardian helps production companies meet streaming platform requirements by providing powerful, real-time auditing and monitoring across the entire media workflow. Who accessed what and when from where? Who deleted that lost cut? Guardian delivers all the events and metrics you need across your filesystem.
- Updates with 25.1 – The Guardian monitoring system has moved away from an Elastic/Kibana backend, now features faster dashboards built on OpenSearch, smarter event filtering, exportable reports, and cleaner audit logs — all while staying resilient through server changes.
Value stacked on value
As with the HPE range of EditShare servers, the new Ultimate range has these software features bundled in. Making Ultimate a staggeringly good value proposition by including the software features that have made EditShare an industry favourite on a significantly lower cost platform.
Get in touch
If you are interested in learning more about EditShare’s Ultimate range of storage servers and want to understand how this new generation can integrate with existing EditShare estates or anything EditShare related then get in touch with the EditShare experts at Tyrell.
Email: sales@tyrellcct.com
Tel: +44 (0) 207 148 6201 or +353 (1) 888 1118
Written by Greg Abell
