by Tyrell Team | Sep 17, 2025 | AI, Blog, Cloud, News
25 Years of Tyrell
IBC 2025 wrapped up earlier this week, and as I walked the halls of the RAI, I couldn’t help but reflect on how much this industry has evolved—and how Tyrell has evolved with it. This year isn’t just another IBC for us; it marks 25 years of Tyrell. That’s a milestone I’m incredibly proud of, and this show was the perfect backdrop to pause, take stock, and look forward.
What Stood Out at IBC 2025
IBC this year felt like a more focused version of the conversations we’ve been having for a while. AI was everywhere—not just as a buzzword, but in practical tools. From automated QC to metadata tagging to speeding up workflows, AI is becoming a core part of production rather than just an add-on.
Cloud was another dominant topic, but the tone has shifted. We’re not debating if cloud is the future anymore—we’re figuring out how to make it work. Hybrid models, multi-cloud setups, and sustainable workflows are the real conversations now. These aren’t speculative “what if” ideas; they’re real-world problems teams are solving every day.
For me the highlight of IBC wasn’t a single stand-out announcement or piece of tech—it was the people. There’s no substitute for bumping into a customer you’ve known for years, catching up with a manufacturer face-to-face, or having those impromptu conversations that never happen over Teams. You pick up so much more in person—asking tough questions, getting candid answers, and swapping experiences over a coffee or beer. That human connection is what makes IBC special, and for Tyrell, it’s what makes these events worth every minute.
25 Years of Change
That human connection has been at the heart of Tyrell since day one. When we started in 2000, the industry looked very different. Hollywood and broadcasters still held all the keys. Content creation and distribution were tightly controlled, and the workflows were rigid and expensive. Fast forward 25 years and those walls are well and truly gone. We’re creating more content than ever before, for more platforms than we could have imagined back then.
Tyrell has grown up with that change. Over the years, we’ve had four offices, three brand evolutions, and five websites. We started out supplying equipment—shipping boxes and building systems. But as technology shifted, so did we. Today, we’re proud to be a trusted media technical consultant. We help our customers design, optimise, and manage their entire media pipelines, increasingly cloud-first but always tailored to their needs.
That ability to adapt—to see what’s next and pivot towards it—has been key to staying relevant for a quarter of a century.
Milestones That Moved Us Forward
When I think about the industry moments that shaped our journey, a few really stand out:
- 2000 – The Internet: Broadband put content distribution on a global scale.
- 2007 – The iPhone: Content creation and consumption became truly mobile.
- 2010 – AWS Media Services: Cloud computing became a real option for media workflows.
- 2013 – H.265: Compression breakthroughs made scalable streaming possible.
- 2019 – The Streaming Wars: The race for audience attention reshaped content investment.
Now, in 2025, AI feels like the next milestone. It’s not hype anymore—it’s happening.
Our Story Continues
On a personal level, Tyrell has been the perfect outlet for both my technical curiosity and my creative instincts. This industry has given me the chance to build a business that satisfies both—and for that, I’m grateful.
And of course, none of this would have been possible without the Tyrell team. To all the Tyrell’ers past and present: thank you. You’ve made this journey not only possible, but enjoyable.
For Tyrell, IBC 2025 wasn’t just another show—it was a marker of how far we’ve come, and a chance to reconnect with the community that’s been part of our story. The challenges ahead—scalability, security, and sustainability—are real, but so are the opportunities.
As Tyrell enters its next chapter, our mission is simple: to keep guiding and supporting media organisations as they navigate an ever-changing landscape. That means staying curious, creative, and above all, committed to helping our customers succeed.
Here’s to 25 years of Tyrell—and to what comes next.
Bryan Malone
by Tyrell | Aug 14, 2024 | Cloud, News
Announcing New partnership
Tyrell takes on reseller role in the region and becomes latest integration partner to join swXtch.io’s Federated Partner Program
swXtch.io, a wholly-owned subsidiary of IEX Group, Inc., announces that Tyrell will represent swXtch.io as a cloudSwXtch reseller and integrator in the UK and Ireland effective immediately, with a primary focus on the media and entertainment market. Tyrell also becomes the latest company to join swXtch.io’s Federated Partner Program, working closely with swXtch.io and other technology partners to help media and entertainment businesses overcome the challenges of migrating to the cloud.
More than a standard reseller, Tyrell offers a range of solutions and professional services across consultancy, systems design, integration and maintenance, empowering customers with turnkey broadcast and production solutions and the assurance of ongoing technical support. Tyrell’s focus on building media workflow solutions that emphasize digital content creation, management and delivery have positioned the company as a leading provider of technology and service solutions for on-prem and cloud environments.
cloudSwXtch is an intelligent media network for all major public clouds that helps media businesses seamlessly extend on-prem systems to the cloud and create a unified broadcast network. As a cloudSwXtch reseller, Tyrell has direct access to a solution that can seamlessly bridge on-prem and cloud networks and help broadcasters, content creators and media businesses move their live production workflows to the cloud.
“We see strong opportunity to help our customers build stronger bridges between on-prem studios and the cloud to better support expansive contribution and distribution strategies,” said Dan Muchmore, sales and marketing director for Tyrell. “That will prove especially powerful for international sports broadcasting and TV show production where cloudSwXtch can help us marry ingest services, remote editing and live monitoring among other workflow functions with cloud networking infrastructure.”
Tyrell will join several other brands they represent as a reseller in swXtch.io’s Federated Partner Program, including Cinegy (workflow software) and Cinnafilm (live standards conversion). The swXtch.io Federated Partner Program brings technology partners, systems integrators, resellers and public clouds together with swXtch.io to help customers bring their on-prem networks to the cloud. Tyrell’s expertise in the design and integration of complete broadcast systems makes the company a valuable contributor to swXtch.io’s strategy for developing a reliable cloud networking ecosystem in cooperation with multiple cloud innovators.
swXtch.io will work closely with Tyrell to raise visibility and brand recognition in the region through their reseller agreement, developing a go-to-market strategy that will introduce cloudSwXtch as an adaptable, reliable, and flexible cloud networking solution to new customers. As a strategic partner for sales and integration in swXtch.io’s Federated Partner Program, Tyrell will access to benefits that deliver technological advantages and market growth opportunities, including easier expansion into cloud and virtualized solutions.
“Nearly three years into business, swXtch.io has worked aggressively to introduce cloudSwXtch to the global media and entertainment industry through tradeshows, webinars, and strategic partnerships among other initiatives,” said Brent Yates, CEO, swXtch.io. “Tyrell’s strong presence and enduring industry relationships in the UK and Ireland make will help us drive regional market share for cloudSwXtch, and their experience in building workflow solutions that operate on-premises and in the cloud make them an ideal fit for our partner program.”
About swXtch.io
swXtch.io brings advanced capabilities to traditional cloud networking environments that have the potential to revolutionize cloud networking through its innovative multicasting solution. The groundbreaking cloudSwXtch technology adds feature-rich, high-performance networking to cloud or edge deployments and unlocks missing network features that are required for demanding, high-throughput workflows. cloudSwXtch solves these technical issues without requiring code changes and offers a simple path to create reliable networks in the cloud. swXtch.io is a wholly owned subsidiary of IEX Group, Inc. Learn more at www.swxtch.io. swXtch.io operates separately and distinctly from IEX Exchange (Investors’ Exchange LLC).
About Tyrell
For 24 years Tyrell has been providing video, audio, graphics and storage solutions to the Irish and UK broadcast, post, production, corporate and education markets. In this time, we have become the leading provider of technology and service solutions both on-premise and in the cloud. Tyrell has an excellent understanding of the fast pace and unique pressures facing the media and entertainment industry; developing solutions for complex workflows. Allowing our clients to concentrate on the creative process and business development. From our two locations we offer a comprehensive range of professional services from consultancy to system design and integration, technical support and maintenance.
Want to find out more?
Contact the Tyrell team: sales@tyrellcct.com or call 0207 148 6201 or +353 (1) 888 1118.
by Tyrell | Jul 16, 2024 | Cloud, News
Tyrell unveils revolutionary video contribution IP streaming service, Tyrell Cloud ConnectStream
Tyrell, a leading provider of innovative, media based cloud solutions, proudly announces the launch of its cutting-edge video contribution IP streaming ingest service, Tyrell Cloud ConnectStream.
This new service enhances the Tyrell cloud platform, by providing users with the ability to deploy multiple video ingest streams directly into Tyrell Cloud. It is achieved by leveraging the now widely accredited SRT protocol, which can deliver seamless, high-quality IP streams tailored to meet the growing demand of sending broadcast grade video over the public internet.
Transforming the video ingest experience
In today’s digital age, the demand for high-definition, reliable, and scalable video for content production is paramount. In parallel to Tyrell Cloud Transfer for file ingest, ConnectStream now offers a very easy to use service for delivering live video ingest into any SRT compatible application such as ingest servers, vision mixers or multiviewers.
By leveraging the power of AWS, Tyrell Cloud’s robust and secure cloud infrastructure, enables users to effortlessly stream content, whether they are broadcasting live events, hosting virtual conferences, or capturing streamed content to produce high-resolution mezzanine formats for post-production editing.
Key features and benefits:
- High-quality streaming: Deliver pristine video quality up to 4K resolution with minimal latency, ensuring a premium experience for multiple workflows.
- Scalability: Easily scale your streaming ingest services to accommodate multiple video streams. Making it perfect for events of any size.
- Global reach: Utilise SRT to transport broadcast grade video over the public internet directly to secure broadcast applications running in Tyrell Cloud.
- Advanced security: Protect your content with enterprise-grade security features, including encryption with automated passphrase creation.
- User-friendly interface: Manage and monitor your streams through an intuitive, web-based dashboard that simplifies the entire process from start to finish.
“We are thrilled to introduce ConnectStream as our Video IP streaming ingest service. It represents a significant milestone in our mission to provide unparalleled cloud solutions,” said Nick Soper, Tyrell Cloud Product Manager. “This new feature not only enhances our platform but also empowers our customers to deliver high-quality streaming experiences to content creators with ease and confidence.”
Want to find out more?
Contact the Tyrell team: sales@tyrellcct.com or call 0207 148 6201 or +353 (1) 888 1118.
by Tyrell | Jun 26, 2024 | Cloud, News
By Dan Muchmore, Sales and Marketing Director, Tyrell
There are many good reasons why content providers are moving to the cloud. The cloud has the potential to deliver everything broadcasters currently do, with more control and much more efficiency. But broadcasting in the cloud doesn’t obey the same rules as a traditional broadcast system, so you need a technical partner who knows the difference.
The cloud is an aspirational space and it is full of potential. It can provide scale to various workflows, as well as more flexibility than traditional fixed infrastructures can ever dream of. It delivers an efficient SaaS model which can reduce capital expenditure, slash travel and support budgets, and centralise management of everything from content creation to delivery.
But while it is filled with possibility, the cloud is so vast that there’s a lot of room left over for uncertainty. Much of it is still to be explored and many of the skillsets required to design cloud workflows around a set of unique requirements are still being developed. Content producers openly talk about how difficult it is to guarantee latency and bandwidth, while its ability to deliver reliable and deterministic signals remains a worry for many.
Here’s the good news. All of these technical challenges can be overcome. We know this because we’ve done it.
The biggest blocker to reliable cloud access is, in fact, people.
More specifically, your people.
A different set of skills
Although many broadcasters are confidently working with technology vendors to push the boundaries of the cloud, most of these proofs of concept are built on existing SDI or IP networks. Building a traditional IP network is relatively simple; everything is well-defined and as long as the IP settings are right, everything will talk to everything else.
In the cloud, the rules are completely different and network designers need to build the entire infrastructure from scratch to truly embrace its scalability. A provider like AWS provides the same service blocks to every paying customer, but those blocks need to be put together in a way which suits your specific workflow, and in a way that can be tweaked and adjusted when requirements change.
This requires broadcast engineers to embrace new skillsets; it requires dev ops, full-stack developers and cloud engineers. Network infrastructures need rigid version control, and the need to be able to carry out iterative changes without having to rebuild the whole network.
The issue is that in-house engineers who already have the requisite knowledge to support these systems are not only rare, but they are also often prohibitively expensive.
Going to the cloud is not easy and as the broadcast industry incorporates this new generation of technology into its existing designs, it is increasingly important to get support from a System Integrator (SI), like Tyrell, who understands them.
Tyrell has been working in broadcast environments since it was founded in 2000, and it has been helping clients move into the cloud for several years. But cloud environments are rarely pure cloud; moreover, moving production wholesale into the cloud isn’t necessary to provide the efficiencies that content providers are looking for.
Cloud broadcast networks will always be hybrid environments. There will always be glass on a lens that feeds a camera; there will always be on-prem infrastructure to deliver signals into the cloud; and there will always be convertors to maintain the integrity of the signal path. For these reasons, Tyrell is committed to working with partners that can add value to all these elements with innovative and scalable products designed to embrace them. Traditional broadcast system integration is not the same as cloud system integration. Tyrell has expertise in the on-premise world but we are also pioneering cloud system integrations in media and broadcast.
Other broadcast challenges can be mitigated with intelligent network design directly in the cloud.
Latency is still broadcast’s biggest consideration in real-time broadcast environments like live sports. This is still true wherever the processing is located but working hand in hand with clients in the field has enabled Tyrell to mitigate latency in several ways, with clever architecture design and cloud vendor relationships making the biggest difference.
Unlike Microsoft and Google Cloud, AWS has a big enough media portfolio to support real-time pipelines like these andhas services within its portfolio which actively help to minimise latency. Secondly, Tyrell uses not only use the bestencoders on-prem to convert the signals to SRT, but it ensures the infrastructure employs trusted broadcast products at the end of the AWS pipeline to create a private Content Delivery Network (CDN). This guarantees signal delivery to the set-top box at the lowest possible latency and works in a similar to WebRTC, except with the added benefit of being natively designed for mass delivery.
Redundancy is also still critical. Traditional broadcast infrastructures often employ dual redundancy, but when designing in the cloud also means having to accommodate contingencies to upgrade AWS services and broadcast products which are hosted on that service with no downtime. Creating dual environments which allow users to phase products, services or platforms in and out independently are vital.
It’s a fundamental difference between system declaration in the cloud and traditional system integration because it’s not about creating main/failover networks but ensuring the automation processes can move and switch between both networks whenever it is required to do so. Dual cloud networks also enable users to upgrade elements and phase part or all of it into the other.
Cloud networks also allow SIs like Tyrell to continually monitor the AWS environment to identify potential issues. Because while IP packets are routinely dropped and signal architectures are naturally self-healing, it is important to understand how AWS errors apply to the real world and act accordingly.
Making the leap into the cloud
Transitioning into the cloud from on-prem environments is a big step, and it is something that many content providers are tentative about. But they shouldn’t be.
The cloud can guarantee low latency and robust streaming, more efficient delivery, and centralised control and management. But it is far from a traditional approach.
An experienced SI can help ease the way by creating a cloud infrastructure with equipment that you already trust, built-in network governance, and transparent workflows which do the job more efficiently.
If you think it might be time to make that leap, Tyrell is on hand to help.
Contact the Tyrell team: sales@tyrellcct.com or call 0207 148 6201 or +353 (1) 888 1118.
by Tyrell | Feb 9, 2024 | Blog, Cloud, News
We are delighted that our partner MASV has featured Tyrell Cloud in their guide to the Top virtual workstations for media and entertainment. The guide says:
Tyrell Cloud allows broadcasters and video producers to migrate production workflows to the cloud without any technical experience.
Users of Tyrell’s cloud-based editorial workflow tools can quickly ingest encrypted content from various sources – including streaming content directly from a camera – while easily deploying new virtual workstations on demand and reducing post-production turnaround time. Users can spin up, pause, or delete workstations for editing, VFX, or streaming with a couple of clicks and start working on them in minutes.
Video editors can then use Tyrell’s EditShare functionality to begin collaborating on ingested video content practically instantly through shared storage, asset management tools, and a highly performant environment.
Tyrell’s Cloud Workflow provides users with automated media file processing, object detection, transcription, and translation of media through AI and machine learning (ML) tools in the cloud. And because all raw files remain in the cloud indefinitely with proxy formats provided for editing, Tyrell’s egress costs are typically very low.
Click here to read the full guide.
Contact the Tyrell Team to find out how Tyrell Cloud can revolutionise your production and post workflows sales@tyrellcct.com.
